I came to floristry a little later in life,  obsessively photographing flowers and landscapes and researching garden designers. With an increased desire to be outside armed with an appreciation for all the incredible foliage and flowers around me, I took on a work placement with The Willow Shoreditch, a tiny but beautiful flower shop in Hoxton. On completing my diploma, I began freelancing at That Flower Shop,  my visual world got a whole lot bigger! I was hooked.

Six years have passed since then, and I haven't looked back. I’ve been privileged to work with some fantastic people along this early part of my journey, and have delighted in providing florals for commercials, as well as for a film premières. I’ve arranged florals for both intimate events and large scale weddings, have also run a weekly flower stall at the Horniman Gardens and offer bespoke local deliveries. Run floral workshops, and projects. Regularly freelancing for other incredible floral designers. 


 Drop me a line here yolanda@chiaramello.co.uk